Outdoor Producer of the Year

After receiving the Outdoor Pig Producer of the Year Award, Colin Stone, Wayland Farms’ breeding farms manager, said he was delighted to see the business recognised for its pioneering work.

“Over the years, there has been a culture change and the industry needs to realise that we’re at a point where we do need to change, and I’d like to think that businesses like Wayland Farms are at the forefront of making the industry great,” Colin said.

“We brought the team along to the National Pig Awards in recognition of where we are and in appreciation.”

Norfolk-based Wayland Farms is a large-scale producer of outdoor-reared pigs, operating a high-health status herd of 10,000 sows and gilts.

The company supplies the premium pork retail market, operating across 80 sites covering a three-stage system, supplying quality pork into a dedicated processing and packing site owned by Cranswick. All pigs are finished on straw, on both owned and contracted farms, to 110kg.

Wayland, which employs 100 staff, owns a feed mill and close to being 75% self-sufficient in feed and livestock haulage

Across six in-house farms and two bed and breakfast units, it is averaging 27.7 pigs sold/year.

The company prides itself on its high welfare, health and hygiene and environmental standards. It is accredited by Red Tractor, RSPCA Freedom Food and is rated Tier 1 for the Business Benchmark for Farm Animal Welfare.

It farms are sustainably managed to protect soil and water and increase biodiversity, working closely, for example, with The Norfolk Rivers Trust to help improve soil and water quality.

It has taken an industry-leading approach to reducing antibiotic use, including replacing in-feed medication in its nurseries with targeted water medication.

Among the company’s many health initiatives is a regional PRRS blitz programme that provides better piglet birth weights, better uniformity of piglets, and better sow fertility.

In the past year, the company has invested £2 million, which has helped produce heavier piglets, improve welfare, reduce feed and water waste and soil pollution, and improve haulage fuel efficiency.

For example, a move to 70% trough feeding of all outdoor sow units, delivering 6mm pencil

rather rolls, has reduction feed waste and soil pollution.

The haulage fleet delivering feed and livestock is now GPS monitored and monitoring of transport has demonstrated a 6% improvement in fuel efficiency over last three years.

Electricity use has been reduced by 17% over the last 12 months and improvements in waste management have seen 463.3 tonnes of waste recycled with only 29.1 tonnes going to landfill waste.

The company’s success at the awards, backed up by Colin’s Chris Brant Award, is worthy recognition for a team effort in delivering a clear and progressive strategy.

What the Judges said:

“Wayland’s focus on animal welfare, biosecurity, sustainability has contributed to such a successful model”







Ceva Animal Health